Seyfarth Synopsis: In advance of the firm’s 75th anniversary in 2020, Seyfarth this week launched a new brand and website which reflect a distinct client experience, combining the scale of the firm’s legal representation around the globe with innovative service delivery capabilities.

The firm’s new brand – Seyfarth – pays homage to its heritage with a close eye on the future. Long recognized as a leading labor and employment law firm and legal industry innovator, Seyfarth is now a full-service firm with 16 offices around the globe.

Today Seyfarth marks a new era focused on continued growth, addressing the needs of clients to implement the right solution at the right moment across three core areas of legal services: advisory, litigation, and transactional.

“We have transformed into a global, full-service platform over the past decade, and our success will continue to be fueled by helping clients anticipate and navigate their most pressing challenges and opportunities,” said Seyfarth Chair and Managing Partner, Pete Miller. “Our new brand brings all these elements together to highlight how we partner with our clients, each other, and our communities in delivering exceptional results.”

The launch caps a collaborative two-year process which emphasized the participation of clients—and the firm at large. Beginning with data gathered through Seyfarth’s client scorecard program, the firm then conducted interviews with clients to collect actionable insights about how they view the brand and use the firm’s website. Armed with this intelligence, Seyfarth organized working groups with representatives from the executive committee, the partnership, and functional leads across the firm. All told, more than 50 attorneys and allied professionals spanning every department and function of the firm directly shaped Seyfarth’s new brand. Another 400 provided input via a firmwide survey.

“Our new brand and website proudly capture the collective culture and energy of Seyfarth, while showcasing the leadership and diversity of our teams,” said Dawn Orel, Seyfarth’s Chief Marketing & Business Development Officer. “It reflects who we are today, and where we want to go in the future.”

In recognition of the larger context clients bring to their interactions with the firm, Seyfarth partnered with Carbone Smolan Agency for their deep experience in professional services and consumer branding. The firm’s new brand platform provides a more seamless experience for clients with a mobile-friendly content strategy. The new website places greater emphasis on new client-focused content, which is more intuitively organized under the firm’s full-service capabilities in advisory, litigation, and transactional.

“It’s exciting to be a part of a firm that understands the importance of brand to the choices our clients and talent make every day,” explained Molly Porter, Seyfarth’s Director of Marketing. “We are proud now to have a presence that more effectively and powerfully tells the story of the excellence in legal services we’ve always offered.”

To experience Seyfarth’s new look and feel, please visit for more details.